A revolutionary new collaborative marketplace approach for loyalty that links co-brand, issuer, travel, and retail programs with merchants in real-time.
This represents the biggest shift in loyalty and will redefine how loyalty programs connect and collaborate with their earn and redemption partners.
SME´s through to large enterprises can now create on our platform new compelling loyalty programs or simply plug-in their existing loyalty platform and then leverage our loyalty engine, campaign capabilities and data analytics.
Crucially for all programs and merchants they can readily collaborate across our loyalty marketplace in real-time down to POS.
The marketplace has API plugins for external programs or optionally launch your own loyalty program using our loyalty module.
We provide a PCI-DSS card data environment to enable program members to add cards for CLO purposes which are activated on PSP network.
Programs publish earn and burn B2B contracts into the marketplace that define the rules and merchant participation.
Once terms are accepted and approved the program can enable merchants to opt out and back in plus publish their own bonus promotions.
Members spend at participating merchants for any registered card. This enables any card to become an earn card for the program.
At the time of authorization
from the Acquirer we process the transaction and push out to the program and its app in real-time.
Finally, merchants can collaborate with program partners and subscribe to loyalty template promotions the program publishes. This enables merchants to launch highly targeted promotions to drive incremental spend.
A first for Ingenico to provide terminal access to a 3rd party. Ingenico will also offer our loyalty in a box solution to their acquirer partners.
Visa API´s used are Offers, Direct, ATM locations, VMORC, Travel Notifications.
Equally with Stripe we are connecting their merchants into the marketplace via the Stripe Connect framework.
A major co-brand program (16M+ members) has tasked CardGenY to deliver components to enhance their proposition and engage their entire member base...the merging of fintech features, offers, bookable travel, issuance, wallet, geo location, real-time earn & redemption CLO at POS.
Setting a new standard for loyalty globall
A group of complimentary merchants (e.g. snow and surf) could readily link across the marketplace and quickly form a vertical sector collaborative loyalty program and cross promote into each others channels.
Marketplace contracts can also be between loyalty programs and thus enable their members to then exchange points between programs.
This is a major opportunity including groups such as airline alliances.
Initially, Ingenico will offer our Loyalty in a Box solution (merchants quickly launch new loyalty programs aka Starbucks) as a value-added service. Additional campaign, analytics and offers solutions could be packaged and also offered by Acquirers.
Our Azure Cloud Storage is massively scalable and stores all transaction and loyalty data. For program owner´s data we can drive real-time relevancy to their members and on a large scale offer anonymized data to Acquirers & Merchants for comparative reporting.
The marketplace has a comprehensive loyalty module enabling any company to rapidly launch simple to enterprise grade loyalty programs. Acquirers can now offer this as a service to their merchant clients.
A loyalty program can now enable its merchant partners to opt in and out when then wish and/or publish bonus promotions when they see fit or even target earn to the program´s customer segments. Merchant participation on their terms.
We provide a market-leading campaign engine allowing for complete control how promotions are applied. Now merchants can access and enable pre-defined program promotions enabling them to be more selective in their participation.
Dashboards and analytics provide a rich insights into all spend at your merchant and within your own program plus your participation with 3rd party loyalty programs.
Now a range of complimentary merchants that want to collaborate via a new program can quickly launch a program, link the group participants into the program and go live. Spend across all merchants will accrue points within a common program.
Leverage our BIN sponsorship, 3rd party KYC plugins and in-app issuance to issue co-brand cards to members across your program. All secured in our card data environment and token vault (Level 1 PCI-DSS compliant).
Now programs can access a wide variety of capabilities and content. Existing programs can maintain their core legacy but readily plug into the marketplace and develop compelling super apps...this is what we are doing for Flying Blue.
Now members can add personal cards and enable the program to generate earn beyond just co-branded cards.
Loyalty in a box, campaign management, offers, analytics. Delivering a range of services when combined with a marketplace approach will be a compelling proposition for merchants.
Crucially no longer do merchants need to be isolated, now work collaboratively with other merchants and external loyalty programs.
CardGenY & Ingenico are co-developing a real-time earn and redemption process at the terminal enabling merchants & loyalty programs to easily collaborate across our marketplace.
Now merchants simply accept loyalty program published terms & then have control over their participation and can even drive loyalty & generic promotions back into the loyalty program channels (´Fridays bookings are looking quiet so double points for the whole day´).
Turn any member loaded card into an earn card.
One of the core middleware components of CardGenY is an enterprise grade loyalty platform that´s used by large B2B programs globally including a Top 10 Fortune 500 company with in excess of 400k transactions daily across a complex loyalty structure.
However we foresaw the need to transition away from a legacy solution into a cloud based collaborative open marketplace model.
CardGeny now incorporates a revolutionary class leading loyalty platform will support SME clients wanting to quickly launch relatively simple loyalty programs through to meeting the most demanding enterprise loyalty needs. Additionally, we enable external loyalty platforms to plugin and leverage our loyalty engine, campaign and analytics services.