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loyalty 2.0 - reinventing loyalty
Our world class cloud based loyalty management system is just the start.
Collaboration with other programs, merchant initiated and funded bonusing, real time streaming analytics generating actionable promotions and true open loop earn and burn at POS via our partnership with Ingenico PPaaS are a few highlights.
A COLLABORATIVE OPEN LOYALTY MARKETPLACE
SME´s through to large enterprises can now create on our platform new compelling loyalty programs or simply plug-in their existing loyalty platform and then leverage our loyalty engine, campaign capabilities and data analytics.
Crucially for all programs and merchants they can readily collaborate across our loyalty marketplace in real-time down to POS.
the process
1. Existing loyalty programs (or use our platform to launch a program) plug into the marketplace.
1. Existing loyalty programs (or use our platform to launch a program) plug into the marketplace.
1. Existing loyalty programs (or use our platform to launch a program) plug into the marketplace.
The marketplace has API plugins for external programs or optionally launch your own loyalty program using our loyalty module.
2. A member registers any card in the loyalty program mobile app.
1. Existing loyalty programs (or use our platform to launch a program) plug into the marketplace.
1. Existing loyalty programs (or use our platform to launch a program) plug into the marketplace.
We provide a PCI-DSS card data environment to enable program members to add cards for CLO purposes which are activated on PSP network.
3. Loyalty Programs publish a digital B2B loyalty contract into our marketplace.
1. Existing loyalty programs (or use our platform to launch a program) plug into the marketplace.
3. Loyalty Programs publish a digital B2B loyalty contract into our marketplace.
Programs publish earn and burn B2B contracts into the marketplace that define the rules and merchant participation.
4. Merchants accept contract terms published by loyalty programs.
6. Real time notification of spend and loyalty earn or redeem in app.
3. Loyalty Programs publish a digital B2B loyalty contract into our marketplace.
Once terms are accepted and approved the program can enable merchants to opt out and back in plus publish their own bonus promotions.
5. Member spends using any registered card.
6. Real time notification of spend and loyalty earn or redeem in app.
6. Real time notification of spend and loyalty earn or redeem in app.
Members spend at participating merchants for any registered card. This enables any card to become an earn card for the program.
6. Real time notification of spend and loyalty earn or redeem in app.
6. Real time notification of spend and loyalty earn or redeem in app.
6. Real time notification of spend and loyalty earn or redeem in app.
At the time of authorization
from the Acquirer we process the transaction and push out to the program and its app in real-time.
merchants as equal partners
merchant initiated promotions
Finally, merchants can collaborate with program partners and subscribe to loyalty template promotions the program publishes. This enables merchants to launch highly targeted bonus promotions to drive incremental spend.
The result - merchants select promotions and launch
A global launch client
A major co-brand program (16M+ members) has tasked CardGenY to deliver new collaborative loyalty across their member base...the merging of fintech features, offers, bookable travel, issuance, wallet, geo location, real-time earn & redemption CLO at POS.
use cases
Merchant Group Collaboration
A group of complimentary merchants (e.g. snow and surf) could readily link across the marketplace and quickly form a vertical sector collaborative loyalty program and cross promote into each others channels.
Global Points Exchange Mart
Marketplace contracts can also be between loyalty programs and thus enable their members to then exchange points between programs.
This is a major opportunity including groups such as airline alliances.
Acquirer Value Added Services
Initially, Ingenico will offer our Loyalty in a Box solution (merchants quickly launch new loyalty programs aka Starbucks) as a value-added service. Additional campaign, analytics and offers solutions could be packaged and also offered by Acquirers.
Big Data & Analytics
Our Azure Cloud Storage is massively scalable and stores all transaction and loyalty data. For program owner´s data we can drive real-time relevancy to their members and on a large scale offer anonymized data to Acquirers & Merchants for comparative reporting.
In-app notification of the transaction, base miles earned & any bonussing appears in real-time.
Why CardGenY?
We know loyalty
One of the core middleware components of CardGenY is an enterprise grade loyalty platform that´s used by large B2B programs globally including a Top 10 Fortune 500 company with in excess of 400k transactions daily across a complex loyalty structure.
However we foresaw the need to transition away from a legacy solution into a cloud based collaborative open marketplace model.
CardGeny now incorporates a revolutionary class leading loyalty platform will support SME clients wanting to quickly launch relatively simple loyalty programs through to meeting the most demanding enterprise loyalty needs. Additionally, we enable external loyalty platforms to plugin and leverage our loyalty engine, campaign and analytics services.